A tamed Tiger

This has certainly got to be the PR story of the year. Tiger just keeps resurfacing on all sorts of media outlets, and it's no surprise why. I know I've already talked about him in a couple of my other blogs already, but this one has to take the cake in terms of bad PR. I'm talking of course about his overdue apology to his family, friends, media and golf fans everywhere.

He's finally broken his silence. Sort of. I have to say I'm not very impressed with his apology at all. First of all, it's 3 months late. Second, it seemed so fake, unemotional and robotic. Even his tears seemed forced. And that hug with his mother? Awkward to say the least. Third, seems even more staged when questions were not allowed. 

Makes me wonder whether the apology was straight from the heart or just a means to regain his status in the golf world and with his sponsors.
 

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The year of the Tiger

According to the Chinese zodiac, this is the year of the tiger. In the PR world, it's also starting to look that way. It's only February and already we've seen 2 PR disasters/sex scandals, not including Tiger himself. I brought up John Edwards in the last entry, and what do you know, it's happened again...only this time on Canadian soil.

TTC Chair and (ex)mayoral candidate, Adam Giambrone, has been caught in a sex scandal with the young Kristen Lucas, who has unearthed the affair to the media. Only 13 days into his mayoral race and he's already quit. So what happened?

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