Text during Sex? Hmm...

Remember all those “scary” predictions in movies of how one day our toasters, radios, TVs and computers would one day revolt against humankind and take over the planet? Remember how we laughed and said it was impossible for man-made devices to overrule us and run our lives? What if I told you that our lives are indeed run by the devices in our home. Well, one in particular: our cell/smartphones. 

I read an interesting article on Mashable about how cellphone addictions have led Gen Y to use their phones during, ahem¸ inappropriate texting times. According to a survey done recently by Retrevo (a consumer electronics shopping and review site), one in 10 people under 25 think sensending text messages is okay during sex! . In the same demographic, a quarter of people thought it okay to text while on the toilet and 50% thought it okay to text while eating.


Where do I even begin?

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Last time...I swear.

I know, the Tiger stuff is getting old, but I just thought I'd post this as a follow-up to my last post...

Looks like Tiger is taking another break from golf.

So I guess it was too soon for him to return. I'll say it just because I can...I told you so.

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Time to face the music

Now I know everyone’s probably tired of hearing about the whole Tiger Woods scandal, but I want to add my two cents about the press conference at Augusta. Last week, Tiger Woods faced the media for the first time since the sex scandal broke out and freely answered questions from the media. I know I’ve been pretty harsh in my analysis of the scandal, but I have to admit he impressed me a bit at the conference. He looked more relaxed, smiled during his entrance and looked comfortable, not awkward. What really impressed me is that he finally acknowledged the fans and the other golfers who have had to put up with the media, and apologized for it. And it seems like he’s really making an effort to change who he is (at least, as a golfer). Watching bits and pieces of the Masters, I have noticed a difference in the way he interacts with the fans. He’s approaching them, talking to them, signing autographs, taking pictures and smiling; something he’s never done before at tournaments.

But at the same time, I was really disappointed in what was asked and discussed at the press conference.

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Star Power in Social Media

Celebrities have closed the gap between them and their audience by participating in social networks like Facebook and Twitter. And it’s not news that many celebrities have joined forces with different not-for-profit charities, but how has social media helped get the message across? And why is it so effective and important?

Social media allows celebrities to better reach their audience to send out information about a charity or asking their audience to support a cause. YouTube, Facebook and Twitter have become great resources for celebs to do just that. YouTube and Facebook video have become intimate channels for celebs to speak with their audience, making their message more personalized, almost tailored, to you, the viewer. They’re able to be themselves and not have it scripted or robotic as many television ads/campaigns are. There’s more creative freedom for the celebrity to reach out to their audience in the way that their audience knows. For example, Ben Stiller reached out to his fans and audience through a YouTube video to describe his StillerStrong campaign, which raises money to build a school in Haiti (before the ‘quake happened). The video was effective because it played up Stiller’s strength and fame: humour, yet it was informative, captivating and most importantly it was short. It was long enough to give out all the details of why he’s raising money, but short enough that it kept the attention of the viewer. Having Stiller just sit in front of the camera and do a monologue is effective because there are no gimmicks; it’s just him, the camera, the message and you.

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